So why is it so damn hard to feel secure when it starts rolling in?

The other day I told a client that if you want a $500,000 launch you need to have a million dollar nervous system. It felt cheesy at the time but I meant it. I have been doing this work for years and it remains true.

Have you experienced a version of this?

You’re about to close that $75K contract.

And then right before you send the proposal you panic and drop it to $50K.

Or you finally hire someone senior who could actually take things off your plate. But instead of letting them lead, you micromanage them until they’re basically useless (or until they quit).

Maybe you’ve been hitting $40K months like clockwork. But every time you get close to $50K, something in you pumps the brakes.

Your business could handle $500K. You’re stuck at $300K. And you have no idea why you won’t let yourself get there.

Here’s what I have seen over and over after helping clients for over 10 years as a business therapist. You’ve got the strategy. The systems are in place. Your team is solid.

The problem isn’t your business. It’s that the moment comes to execute to raise the price, to let go, to scale up your nervous system says no.

And it’s costing you money, time, and confidence.

Here are a couple of scenarios clients have brought to our calls. 

They closed a big deal on Tuesday. By Thursday, they’re convinced it was a fluke.

They know they should raise their rates. But every time they think about it, they say their chest gets tight and they start spinning out: What if everyone leaves? What if no one thinks I’m worth it? What if this is as good as it gets?

They are lying awake at 3am wondering when someone’s going to figure out they don’t actually know what they’re doing.

They are  paying their team well. But they are still broke.And the worst part? They know better. They have read the books. Done the mindset work. Hired the coaches. They say, “ I know what I am supposed to do but I just can’t make myself do it”

What Could this be Costing You?

If you’re staying at $300K when your business could handle $500K that’s $200K you’re leaving on the table.

If you’re underpricing by even 20% that’s $80K in lost revenue.

If you keep churning through team members because you can’t get out of their way—you’re burning $60K-90K every year just replacing people.

But here’s what’s really costing you: ( You know me this is what I really dig into)

You’re running a job you can’t quit. Not a business.

You don’t trust your own success. Every win feels temporary.

And you’re exhausted from white-knuckling your way through growth.

Here is What Can Change for You as CEO-Entrepreneur-Founder 

You’re in a meeting. Someone suggests raising prices 30%.

And instead of that immediate grip in your chest the spiral of what if they all leave—you just…pause.

You look at the numbers. You consider it. You make the call based on strategy, not panic.

That’s it. No drama. No spiral. Just a decision.

Or this: You hire someone senior. Someone who actually knows more than you in their area. And instead of needing to control every move they make, you let them do their job.

They don’t quit. They stay. Your business grows.

I cannot stress this enough! 

That version of you already exists. Your nervous system just needs to catch up.

What Actually Changes When You Do This Work

You stop underpricing out of fear. One of my clients raised her rates 40%—didn’t lose a single client—and made $200K more this year.

You finally let your team lead. Another client hired a COO, didn’t resent her salary, actually let her make decisions. Revenue up 35% year over year.

You turn down wrong-fit work without spiraling into scarcity. A creative studio owner turned down a $40K project that felt off. Better clients showed up within weeks. Profit margin up 15%.

You pay YOURSELF with no guilt, no second-guessing. A healthcare CEO finally gave herself a real salary after 10 years. She’s financially stable for the first time.

Almost every client that I have worked with has had a positive ROI.Not because I taught them some new strategy.

Because I helped them stop sabotaging the strategy they already had.

I Think It Is Important to Discuss Who This Is For (And Who It’s Not)

This is for you if:

You’re running a business that you founded and you have the strategy and know how down. 

You’ve tried therapy, mindset work, business coaching and it has not fully translated to actually executing differently

You know your business could do  more if you could just get out of your own way

You’re ready to look at the real issue, not just slap another affirmation on top of it

This is not for you if:

You’re looking for manifestation tactics or Law of Attraction shortcuts

You need convincing that emotional work matters to business performance

You want me to tell you what you want to hear instead of what you need to hear

A Few Questions You Probably Have

💭 Is this therapy?

No. Therapy is about personal healing. This is about how your patterns show up in business decisions and revenue.

💭 Is this business coaching?

No. Coaching gives you strategy. This work is about why you can’t execute the strategy even when you know what to do.

💭 I don’t think I have trauma. Will this still help?

You don’t need a diagnosis. You just need curiosity about your nervous system and why it learned money isn’t safe, or success makes you vulnerable, or visibility puts you at risk. Most of us learned those things. We just don’t talk about it.

💭 What if 30 days isn’t enough?

You’ll have your map and some next steps. Real integration takes 3-6 months, and we can keep working together if it makes sense. But you’ll have what you need to keep going on your own if that’s what you choose.

Here’s What’s Really Happening

(By the way this is a normal response and you are in good company)

Every time you get close to the next level, your nervous system hits the brakes.

You can keep pushing through. Keep white-knuckling your way through growth. Keep wondering why success has to feel this hard.

Or you can address what’s actually happening.

The economy is uncertain. The market is shifting. Which is exactly why you cannot afford to keep leaving $80K-200K on the table because your body won’t let you hold it.